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Marketing Support That Maximizes Supplier Partnerships & Program Funding

We help hospitality brands unlock supplier funding, manage strategic partnerships, and execute programs that drive engagement, revenue, and long-term growth.
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SERVICE OVERVIEW

Turn Supplier Relationships Into Strategic Growth Opportunities

Many hospitality brands leave valuable supplier support, activation funding, and partnership opportunities on the table. DCG helps operators build structured supplier programs that create transparency, improve collaboration, and maximize available resources. From supplier escrow management and RFP development to activation planning and strategic presentations, we help ensure every partnership contributes measurable value to your business.

Maximize available supplier support funding

Improve transparency and partner engagement

Develop stronger activation and event strategies

Create scalable supplier partnership programs

HOW WE DELIVER

How We Deliver Marketing Support

We help hospitality brands turn supplier relationships into structured growth opportunities by identifying available support, building the right partnership strategy, managing execution, and measuring impact over time.

01

Supplier Opportunity Assessment
We evaluate current supplier relationships, available funding, support structures, and activation opportunities to uncover untapped value and identify where partnerships can work harder.

02

RFP Strategy & Partner Alignment
We develop supplier support programs, manage RFP processes, create strategic presentations, and align partners around clear business objectives and funding opportunities.

03

Activation Planning & Execution
We work with operators and suppliers to plan activations, special events, promotions, and marketing initiatives that strengthen guest engagement and drive beverage sales.

04

Performance Review & Optimization
We track program performance, supplier participation, activation results, and funding impact so the strategy can continue improving and delivering measurable value.
Actionable strategy that drives revenue

Every service is built to turn insight into action — helping your team make smarter decisions, execute with confidence, and measure what actually drives growth.

Clear strategy. Practical execution. Measurable impact.

FAQ

Frequently Asked Questions About Marketing Support

What is supplier support funding?
Supplier support funding refers to financial contributions, marketing support, promotional funding, and activation resources provided by beverage suppliers to support hospitality operators and brand initiatives.
Yes. We assist with developing, organizing, and presenting supplier RFPs, helping operators create more transparent and effective partnership opportunities.
Absolutely. We regularly collaborate with supplier partners to identify activation opportunities, secure support funding, and align initiatives with business goals.
Funding can support a wide range of initiatives including special events, beverage promotions, seasonal campaigns, staff incentives, menu development, guest experiences, and other legally permitted marketing activities.

Trusted by leading hospitality and beverage brands.

TALK TO US

Ready to elevate your beverage program?

Contact us to explore how DCG can help optimize your program’s profitability and guest experience.

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